For the digital workforce
and beyond
We assist companies worldwide by offering a turnkey solution for creating and implementing their synthetic media strategies to expand their client base:
- We identify the best likeness artists for our clients’ target audiences and integrate them into the synthetic video content produced
- We produce high-quality synthetic video content tailored to our clients’ needs
- We advise on and implement the most effective distribution channels for the synthetic video content created
“Digital humans are disrupting how firms engage with customers, suppliers, employees and external stockholders by offering personalized attention at a scale”
“When deployed at scale, digital humans will radically change the business landscape.”
“Firms that embrace this new technology will lower costs, increase revenues, and gain a sustainable first-mover advantage.”
Our vision
A paradigmic shift is arriving.
Soon, synthetic media will revolutionize content creation, rendering traditional cameras and complex video editing obsolete.
Generative AI will enable the production of high-quality and impacting videos.
This technology will democratize creativity, making it accessible to many companies that could not afford traditional video production. The creative possibilities will be boundless, allowing for unprecedented innovation and expression.
And digital humans will be at the center of this new ecosystem.
A digital human is a computer-generated version of a human being that mimics the appearance, behavior and communication of real humans, using technologies such as computer graphics, artificial intelligence and natural language processing.
Digital humans can be used for various purposes, such as entertainment, education, health care, social interaction, and customer service.
The next five years will see a rapid evolution of human-like avatars driven by advances in AI, graphics, and user experience design.
These avatars will become integral to various aspects of our lives, transforming the way we communicate, work, learn, and entertain ourselves.
Our mission
We assist companies worldwide by offering a turnkey solution for creating and implementing their synthetic media strategies to expand their client base:
We identify the best likeness artists for our clients’ target audiences and integrate them into the synthetic video content produced (we act as a trusted third party and take care of the legal and contractual framework and its implementation).
We produce high-quality synthetic video content tailored to our clients’ needs.
We advise on and implement the most effective distribution channels for the synthetic video content created.
Our values
1
AI should help humans, not replace them
At Likeness Management, we believe that AI is a tool designed to augment human capabilities rather than replace them. Concretely, it means that there is a real human behind every custom avatar we provide to our clients.
2
AI is evolving exponentially but consent will remain consent
In the rapidly advancing field of AI, the principles of consent are paramount and non-negotiable. We are committed to ensuring that all uses of AI involving personal data or likenesses are governed by explicit and informed consent. And of course we make sure that such consent is structured, documented and brings clarity and peace of mind to all the parties involved.
3
the usage of human likeness should be compensated fairly
We stand firm in the conviction that the use of human likenesses in AI applications must be justly rewarded. Recognizing the value of each individual’s identity, we advocate for fair compensation and transparent agreements that honor and respect personal rights.
Our expertise
Our team is trained to create the most impactful synthetic media videos for your company. We specialize in using Synthesia’s AI video platform.
First, we take the time to understand your business in detail, along with your clients’ profiles and the client base you aim to grow.
Next, we craft a tailored plan to expand your client base using the most suitable synthetic media strategy.
We manage all publicity rights for the likeness artists featured in the synthetic media videos we produce.
Different countries have distinct laws and regulations regarding the use of an individual’s likeness, making it crucial to navigate complex international legal landscapes. What is permitted in one jurisdiction may be restricted in another. Our legal team provides the necessary peace of mind for all parties involved.
Cultural differences also play a critical role. In some cultures, personal identity and privacy are highly protected, while others may have more relaxed attitudes. Understanding these nuances is essential to ensure the respectful and appropriate use of a person’s likeness.
Technological advancements further complicate matters. The rise of digital media and global platforms means that content can quickly spread across borders. This requires robust monitoring and enforcement mechanisms to protect publicity rights effectively.
