faqs
FAQ’s for clients
We assist companies worldwide by offering a turnkey solution for creating and implementing their synthetic media strategies to expand their client base:
- we identify the best likeness artists for our clients’ target audiences and integrate them into the synthetic video content produced (we act as a trusted third party and take care of the legal and contractual framework and its implementation).
- we produce high-quality synthetic video content tailored to our clients’ needs.
- we advise on and implement the most effective distribution channels for the synthetic video content created.
A “likeness artist” is a term we coined at Likeness Management to describe individuals who license their digital likeness for use in various virtual and AI-driven applications. Unlike traditional actors or models, likeness artists collaborate with brands to create custom avatars that are exclusive and tailored to specific business needs. These digital representations embody not just physical features, but also the personality and values that align with a brand, offering a unique and authentic connection with audiences across digital platforms.
Custom avatars provide a unique and consistent brand image, enhancing customer engagement and trust. Unlike stock avatars, which are used by many, a custom avatar is exclusive to your brand, ensuring a more personalized and authentic connection with your audience.
We begin by understanding your brand’s specific needs and target audience. Based on this, we present a curated selection of likeness artists who align with your brand values and aesthetic. You will have the opportunity to review and select the artist that best represents your brand.
Yes of course, we will find the most suitable likeness artist based on your choice of her appearance, age, gender, ethnicity, and other characteristics. Our team will work closely with you to find a likeness artist that perfectly aligns with your brand identity.
We handle all legal aspects, including licensing agreements, publicity rights, and intellectual property considerations. We ensure that all contracts are clear, legally sound, and provide peace of mind for both your company and the likeness artist.
Ethical use is at the core of our operations. We ensure that all likeness artists give informed consent and that their digital likeness is used in a manner that aligns with their values and the terms of our agreement. We also adhere to strict data protection and privacy standards.
The “stock avatars” provided by AI video platforms are generic and can be used by multiple companies, leading to a lack of uniqueness and potential brand confusion. Custom avatars, on the other hand, are created specifically for your brand, offering exclusivity and a more tailored representation. While AI video platforms may propose the creation of custom avatars, they do not offer the services of finding the Likeness Artist associated with each new custom avatar, nor do they provide the essential legal and contractual package that accompanies it.
Finding a likeness artist and creating and implementing their custom avatar is a process that depends on your specific request and the time required by the AI video platform to generate the avatar. Typically, we start by understanding your brand’s unique needs, and then we find the ideal likeness artist who aligns with your criteria. Once the likeness artist is selected, the AI video platform takes over to create the custom avatar, which usually takes anywhere from a few days to about two weeks, depending on the platform’s capabilities and workload.
Custom avatars are versatile and can be beneficial across various industries including marketing, customer service, education, healthcare, entertainment, law firms and more. Any industry looking to enhance customer interaction and brand identity can benefit from custom avatars.
Yes, custom avatars are designed to be versatile and can be used across various digital platforms, including websites, social media, customer service interfaces, and marketing campaigns, ensuring consistent brand representation.
We ensure that all intellectual property and publicity rights are clearly defined in the contract. Your company will have the rights to use the avatar as per the agreed terms, while the likeness artist’s rights are protected to prevent misuse.
The cost structure for licensing a custom avatar depend on many variable factors such as the usage of such avatar (i.e. the degree of exclusivity), the costs of the AI video platforms which which you are already working or the one we will advise you to work with, etc. Please contact us for your specific needs.
We adhere to strict data protection protocols to safeguard the likeness artist’s personal information. All data is securely stored, and we ensure that their likeness is used strictly within the bounds of the signed agreement.
Your company will be required to adhere to the terms outlined in the licensing agreement, including usage restrictions, duration, and any royalties or fees associated with the avatar’s use. We ensure that all terms are clear and mutually beneficial.
Depending on the agreement, we can offer exclusive rights to a particular likeness artist, ensuring that their likeness is not used by any other competing brands or industries during the contract period.
Yes, our licensing agreements are structured to allow for international use of the custom avatar, ensuring that your brand can maintain a consistent global presence across all markets.
If the agreement ends, we will work with you to either renew the contract or transition to a new likeness artist if necessary. We ensure that your brand’s needs are continuously met without disruption.