FABRICE MARCHISIO, founder
Message from our founder
Entrepreneur, lawyer, and generative AI enthusiast. Reinvents himself every decade since graduating from HEC Paris.
“Storytelling is a crucial milestone in the evolution of humanity.
From cave paintings and the printing press to cameras and now synthetic media, we have always created and shared stories.
Synthetic media refers to video, image, text, or voice content that is fully or partially generated using artificial intelligence algorithms.
As AI computational power grows exponentially, content production is rapidly shifting from the physical world to the digital realm, creating a new paradigm in the visual grammar of storytelling.
Society is entering a new era of social interaction that is set to disrupt the way we work, communicate, and entertain ourselves.
Some companies will be at the forefront of this revolution—those that first understand this paradigm shift and integrate synthetic media into their everyday operations.
Certain individuals, whom we call “likeness artists,” will also sense this revolutionary change.
A likeness artist is a term we coined at Likeness Management to describe individuals who license their digital likeness for use in various virtual and AI-driven applications.
Unlike traditional actors or models, likeness artists collaborate with brands to create custom avatars that are exclusive and tailored to specific business needs.
These digital representations embody not just physical features but also the personality and values that align with a brand, offering a unique and authentic connection with audiences across digital platforms.
Our mission is to assist companies worldwide by offering a turnkey solution for creating and implementing their synthetic media strategies to expand their client base:
We identify the best likeness artists for our clients’ target audiences and integrate them into the synthetic video content we produce for them.
We produce high-quality synthetic video content tailored to our clients’ needs.
We advise on and implement the most effective distribution channels for the synthetic video content created.
This is what we do. And this is the future.
Join the likeness revolution!”